Privacy policy

Muscleape Privacy Policy

Effective Date: April 20, 2025

Muscleape is committed to protecting your personal data and being transparent about how we use it. This Privacy Policy outlines how we collect, use, and protect your information in compliance with applicable data protection laws and Meta (Facebook/Instagram) policies.

1. Data We Collect

When you visit our website, interact with our ads, or place an order, we may collect:

a. Personal Information

  • Name

  • Email address

  • Phone number

  • Shipping and billing addresses

  • Order details

  • WhatsApp number (if opted-in)

b. Device & Usage Information

  • IP address

  • Browser type and device info

  • Pages viewed and time spent

  • Purchase behavior

  • Ad interactions (via Meta Pixel, API, or SDK)

c. Meta Events

We collect events through Meta tools (e.g., Meta Pixel, Conversions API) such as:

  • Page View

  • Add to Cart

  • Initiate Checkout

  • Purchase

  • Leads/Contact form submissions

This data helps us deliver better ad experiences, retarget interested users, and measure campaign performance.

2. How We Use Your Data

Your information is used for:

  • Fulfilling and delivering orders

  • Processing payments securely

  • Providing customer support

  • Sending order updates and offers via email, SMS, or WhatsApp

  • Retargeting ads on platforms like Facebook and Instagram

  • Improving our website and product recommendations

3. Sharing of Data

We do not sell your data. We only share it with trusted partners to operate our business:

  • Payment processors (e.g., Razorpay, Paytm)

  • Logistics providers (e.g., Shiprocket)

  • Marketing platforms (e.g., Meta Ads, WhatsApp Business API via AiSensy or Interakt)

  • Meta Platforms Inc. (for ads personalization and analytics)

We ensure all partners comply with data protection standards.

4. Meta Compliance (Data Sharing)

In line with Meta’s Business Tools Terms, we:

  • Collect data via Meta Pixel and Conversions API

  • Use it for legitimate business purposes (e.g., ad performance, targeting)

  • Do not share personally identifiable data unless required for services

  • Respect all user data rights as outlined below

5. Your Rights

You can:

  • Access or update your data

  • Request deletion of your data

  • Opt out of marketing communications anytime

  • Manage ad preferences via your Meta account settings

Contact us at themuscleape@gmail.com for any requests.

6. Cookies & Tracking Technologies

We use cookies and Meta Pixel to:

  • Track conversions

  • Measure ad performance

  • Personalize website experience

You can disable cookies via your browser settings.

7. Data Security

We use secure servers, SSL encryption, and access controls to protect your data. We retain your data only as long as necessary.

8. Policy Updates

We may update this policy to reflect changes in law or technology. Updates will be posted here with a new effective date.

9. Contact Information

Muscleape
Email: themuscleape@gmail.com
Phone: +91-9034040222
Address: Muscleape, Jharoda Bahadurgarh toll tax, Najafgarh, 110072

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